24 October 2026 marks the official premiere of Try Spanish Wine.
A new journey for everyone who loves Spanish food, wine and the moments that come with them.
We have spent years travelling through Spain, meeting wine producers, discovering new regions and returning to old favourites. Now we are bringing that experience closer to wine lovers across Europe.
Try Spanish Wine is about discovering Spain one glass at a time.
At home. At the table. In restaurants. At events. And, of course, in Spain.
The first boxes are on their way
From 24 October, our first curated wine boxes will start reaching customers — bringing together wines that tell something about the regions they come from.
Some are classics. Others represent a new generation of Spanish winemakers who are changing the way we think about Spanish wine.
The idea is simple: open a box, pour a glass, share some food and discover somewhere new.
And this is only the beginning.
Stockholm will be the first toast
The premiere will also take place around the table in Stockholm, where we will bring together wine lovers, restaurants and participating Spanish producers for our first Try Spanish Wine event.
It is the beginning of a series of events connecting Spanish wineries with people who want to discover their wines — not just through a bottle on a shelf, but through food, conversation and real experiences.
A new way to discover Spanish wine
Try Spanish Wine is being built as more than an online wine shop.
It is a platform connecting Spanish wineries, wine lovers, restaurants and experiences across several European markets.
We want to help independent producers reach new audiences, create demand for their wines and tell the stories behind the bottles.
For wine lovers, that means discovering wines they may never have encountered before.
For restaurants, it means new wines, new stories and new experiences to share with their guests.
And for Spanish wineries, it means an opportunity to be part of a growing international community built around one simple idea:
Spanish wine deserves to be discovered.
The journey starts 24 October
The first wines are selected.
The first boxes are ready.
The first event is coming.
And we are only getting started.
Try Spanish Wine.
Online. At the table. In restaurants. At events. In Spain.
Stefan Gåhlin / Founder BonV eMagazine
Visit Try Spanish.Wine already today!